Lovea is a brand of french-made cosmetics from French group “La Phocéene de Cosmétique”
It’s inspired by islands on the other side of the world, using a transversal signature: Monoi from Tahiti. Simple, natural, and pleasurable beauty.
Webdesign
Sponsorship
In 2022, Lovea signed a sponsorship for Héloïse Pégourié, a young french kitesurfer. The brand wanted to give Héloïse’s van an embossing that would reflect her dynamic personality and also the identity of the brand.
Packaging design
Multipurpose Cream
The brand innovated in 2024 with a new kind of product in their catalog : a multipurpose cream for all the family with a unique whipped texture.
The goal was to create a packaging that reflected all the benefits of the product without loosing the brand identity. of the product without loosing the brand identity. A video was also created as part of the lauching campaign for social media and Amazon advertising.
Sun Care range. Brief: The packaging needed a more modern, lighter, and fun look to better reach their target audience in retail without losing the essence of the brand, and keeping it recognizable for customers. After some customer studies, I suggested an approach with less information by removing icons in the lower part of the label, a more refreshing visual of the Monoi flowers, and highlighting the SPF Protection and product benefits (waterproof, level of protection, type of product)
Press
Creation of brochures to present new products or news of the brand to the press and influencers
