Lovea – Naturally Positive Beauty

Lovea is a brand of french-made cosmetics from French group “La Phocéene de Cosmétique”
It’s inspired by islands on the other side of the world, using a transversal signature: Monoi from Tahiti. Simple, natural, and pleasurable beauty.

Webdesign

Sponsorship

In 2022, Lovea signed a sponsorship for Héloïse Pégourié, a young french kitesurfer. The brand wanted to give Héloïse’s van an embossing that would reflect her dynamic personality and also the identity of the brand.

Packaging design

Multipurpose Cream

The brand innovated in 2024 with a new kind of product in their catalog : a multipurpose cream for all the family with a unique whipped texture.

The goal was to create a packaging that reflected all the benefits of the product without loosing the brand identity. A video was also created for the website and social media.

In -store advertising or marketing assets

Sun Care range. Brief : The packaging needed a more modern, lighter, and fun look to better reach their target audience in store without loosing the essence of the brand

Cremes solaires Lovea nouveau packaging design

Press

Creation of brochures to present new products or news of the brand to the press and influencers