Lovea is a brand of french-made cosmetics from French group “La Phocéene de Cosmétique”
It’s inspired by islands on the other side of the world, using a transversal signature: Monoi from Tahiti. Simple, natural, and pleasurable beauty.
As Senior Graphic Designer, I was responsible for leading art direction and developing creative concepts for multi-channel campaigns across print and digital. I oversaw the redesign of product packaging and directed brand photoshoots to support the launch of new product lines.
Digital design
Sponsorship
Lovea signed a sponsorship for Héloïse Pégourié, a young french kitesurfer. The brand wanted to give Héloïse’s van an embossing that would reflect her dynamic personality and also the identity of the brand.
Product Launch “Multipurpose Cream”
The brand innovated with a new kind of product in their catalog : a multipurpose cream for all the family with a unique whipped texture.
The goal was to create a packaging that reflected all the benefits of the product without losing the brand identity. I created multiple visuals across different channels :
- A Video as part of the launch campaign for social media and Amazon advertising.
- In-store signage, from a roll-up to advertising
Sun Care Line
Brief: The packaging needed a more modern, lighter, and fun look to better reach their target audience in retail without losing the essence of the brand, and keeping it recognizable for customers. After some customer studies, I suggested an approach with less information by removing icons in the lower part of the label, a more refreshing visual of the Monoi flowers, and highlighting the SPF Protection and product benefits (waterproof, level of protection, type of product). I also directed the photo shoot of the products, photography by Patrick Urvoy
Print & Marketing Collateral
Creation of brochures to present new products or news of the brand to the press and influencers. Other marketing supports: catalogs, brochures for sales, and presentations.
