My role: Social Media Strategy / Visual Identity / Print Design / Brand Adaptation

Visit at: https://www.laboratoiresvendome.fr

Year: 2024-2026

Laboratoires Vendôme, a dermatological skin expert with over 40 years of pharmaceutical history, needed a revamped social media presence and adapted print materials following a new brand strategy. The objective was to reassure retail consumers of the brand’s scientific expertise and vegetable-extracted natural formulas without losing visual consistency.

I designed a cohesive social media grid system built around the brand’s signature green to emphasize its plant-based, natural authority across the entire feed. For individual product posts, I used a clean, clinical white base accented by subtle line-specific colors to reinforce dermatological precision and keep product communications clear and recognizable.