My role: Art Direction / Print Design / Concept Development

Year: 2019

Create a high-impact print campaign (billboards and magazine advertisements) for DREEM, an innovative bio-tracking headband engineered to enhance deep sleep quality. The objective was to visually communicate the science of deep sleep and dreaming through an ethereal, premium aesthetic.

Drawing inspiration from Morpheus, the Greek god of sleep and dreams, I developed a conceptual visual strategy centered on classical mythology. I incorporated poppy flowers (a symbol of deep rest)and styled the central subject in a flowing, Greek-inspired gown that floats seamlessly as if suspended in clouds. The composition bridges ancient symbolism with modern technology to position the product as a transformative gateway to restful sleep.