My role: Art Direction / Packaging Design / Photoshoot Direction / Motion Design
Visit at: https://www.lepetitolivier.fr
Year: 2020 to 2025
Le Petit Olivier, a South of France skincare brand owned by La Phocéenne de Cosmétique, needed a comprehensive visual refresh across print, digital, packaging, and retail touchpoints. As the Senior Creative Lead, the objective was to elevate the brand’s visual identity, highlight its natural, French-made roots, and launch new product lines with targeted art direction.
I directed multi-channel campaigns, managed product photoshoots, and designed custom point-of-sale cardboard displays tailored to specific product categories. Overseas and retail expansions included designing large-format truck advertisements for La Réunion island, using original product photography, and developing custom promotional haircare packaging for Morocco.
On social media, I created ongoing digital assets and led full video production for major launches, such as designing a step-by-step routine video for the “Detox & Anti-Pollution” skincare line.
Print Design
Cardboard Display created according to the product line, from concept to delivery. I helped improve and evolve the visuals according to our target audience and their expectations ( natural, simple products made in France). The displays for skincare had a different art direction than the other type of products.
Truck advertising design, to be displayed in the island of “La Reunion”. I took the photographs of the desired products and created the layout to be printed
Cardboard packaging created for a retailer from Morocco, who desired a lot of “2 shampoos” for the haircare line. I created the packaging from concept to delivery:
Social media
I was in charge of creating the visuals for social media (stories and posts) of the brand, and also creating videos for the launch of new lines. Such as the skincare range “Detox & Anti-Pollution” the brand needed a video to show the routine with its products