My role: Creative Direction / Video Production / Motion Design / Storyboarding

Visit at: @chinatownstorytellingcenter

Year: 2026

Develop a strategic video campaign to scale the reach and drive exhibition conversion for Vitality: Hidden Stories, a showcase exploring Vancouver’s Chinatown through the lens of legendary photographer Fred Herzog. The objective: to translate historical photography into high-engagement social video formats designed to broaden market visibility and drive ticket sales.

I led the creative production process end-to-end, from initial concept to the final montage. I structured the campaign around two distinct narratives targeted at different audience segments: “After Dark,” focusing on 1960s nightlife, and a piece highlighting the systemic racism faced by Vancouver’s Chinese community during the same era. Through precise storyboarding, selective dynamic motion, and rhythmic editing, the campaign transformed static archival imagery into a compelling digital storytelling experience.