Design a limited-edition series of FIFA-licensed under-eye skincare patches for Canadian soccer fans that bridges national pride, beauty, and social shareability during the World Cup. Selected through an open call for Canadian designers, the challenge was to craft original, human-made illustrations that authentically represent Canadian culture and the electric energy of the tournament.
I developed a high-impact design that fuses iconic national symbols—the beaver, the Inukshuk, and the maple leaf—with bold soccer motifs. Using vibrant reds, expressive typography, and a graphic language built for TikTok and Instagram, the packaging strikes a balance between a collectible beauty accessory and scroll-stopping fan gear built for digital feeds.
