The skincare brand “Le Petit Olivier” is part of the French group “La Phocéene de Cosmétique”. Created in Salon-de-Provence, in the south of France, the brand is deeply rooted in the region.
My job as the Senior Graphic Designer of the brand was to art direct and present new design ideas for advertising across different channels (web and print) and update product packaging. I also directed the different photo shoots of the brand for the new product lines.
Print Design
Cardboard Display created according to the product line, from concept to delivery. I helped improve and evolve the visuals according to our target audience and their expectations ( natural, simple products made in France). The displays for skincare had a different art direction than the other type of products.
Truck advertising design, to be displayed in the island of “La Reunion”. I took the photographs of the desired products and created the layout to be printed
Cardboard packaging created for a retailer from Morocco, who desired a lot of “2 shampoos” for the haircare line. I created the packaging from concept to delivery:
Social media
I was in charge of creating the visuals for social media (stories and posts) of the brand, and also creating videos for the launch of new lines. Such as the skincare range “Detox & Anti-Pollution” the brand needed a video to show the routine with its products