My role: Visual Identity / Logo Design / Brand Strategy

Year: 2019

Create a complete visual identity for La Ferme des Jovents, an artisanal goat cheese producer based in the south of France. The goal was to modernize the brand while maintaining an authentic, grounded feel that reflects the farm’s local heritage and high-end product quality.

I retained the core tree element from the legacy logo, redesigning it into a clean, modern mark that preserves the farm’s original spirit. To balance elegance with craft, I selected a custom slab serif typography with refined lines to signal premium quality, paired with sharp, angular terminals that pay homage to the hands-on work of traditional farming.