Le Petit Olivier is a skincare brand, the brand had never targeted parents or babies before and wanted to launch a Baby Care line. As Senior Creative Designer, I had to art direct and reinterpret their guidelines in a way that would speak to this more delicate, emotionally driven audience. I developed a soft, clean color palette and integrated illustrations to add warmth. 

Brief: Lead the art direction for Le Petit Olivier’s first Baby Care product line, without losing the “natural” distinctive feature of the brand.
Photography : Patrick Urvoy