My role: Visual Identity / Packaging Design / Menu Design / Social Media Assets
Year: 2023
Create a complete visual identity for New Coffee, a modern coffee shop in the city center of Avignon, France. The objective was to capture a younger target demographic (ages 20–30) to appeal to the city’s growing student population while reflecting the shop’s cheerful atmosphere and premium coffee quality.
I designed the logo and brand system, drawing inspiration from the shape of a happy customer’s smile after their first sip. I developed a warm, welcoming color palette and applied the identity across the full menu system, takeaway packaging, and digital touchpoints, including custom social media posts, stories, and icon sets.
Social Media : creative propositions of Instagram posts, icons and imagery style
Social media Ads. I created the visuals for a promoted social media campaign, to promote ‘New Coffee’ as a place where people can not only enjoy a coffee but also have a good time. I created the models using AI (Midjourney)
Packaging design for order delivering or ‘to go’