A strategic video campaign designed to scale the reach of Vitality: Hidden Stories through immersive storytelling.
I started and led the creative production from concept to final montage, focusing on high-engagement social formats that drive conversion through two stories carefully selected to target different audiences: one about 1960s nightlife and the second about racism. Through meticulous storyboarding and rhythmic editing, the series transforms these stories into a compelling visual experience that boosts engagement, market visibility and sales.