My role: Creative Direction / Visual Identity / Brand Strategy

Year: 2024

Pachamama is a handmade jewelry brand inspired by Latin American indigenous culture (particularly from Venezuela) crafting pieces from recyclable materials, gold, and precious stones while donating a portion of profits to Amazon rainforest conservation. The goal was to develop a brand identity that proudly honors its indigenous roots while maintaining a refined, feminine aesthetic.

As Creative Director, I built the logo and brand system around the rich tradition of indigenous face painting and body art, which symbolizes a deep connection with nature. The resulting identity translates these traditional motifs into a modern, sophisticated visual language that reflects both the brand’s eco-conscious mission and its cultural heritage.