My role: Creative Direction / Social Media Design / Video Production / Copywriting
Visit at: @Lightupchinatown
Year: 2026
Light Up Chinatown! Presented by RBC needed high-impact social assets to drive engagement for the annual festival. As the lead creative, I managed the project from initial ideation through final execution: directing the visual strategy, crafting carousel title copy, and ensuring strict adherence to both brand and complex sponsor guidelines. I designed dynamic social carousels combining premium photography with clean typography, generated videos through Nano Banana, and created a hero promotional video focused on community impact and exclusive food collaborations to capture audience attention
Instagram Carousels
Background videos for “Hawkers Lane” were created with the use of AI, using photography as a reference
