My role: Exhibition Design / Art Direction / Event & Print Design

Year: 2024, 2025

Create a unified, high-impact exhibition stand display for the three core cosmetics brands under La Phocéenne de Cosmétique for the Scaparf trade show in June 2025. The challenge was to deliver a fresh visual presentation while harmonizing three distinct brand identities into one cohesive space and honoring the group’s ethical values and French heritage.

As Senior Lead Designer, I designed the spatial graphics and display layouts across all three brand zones. I established a balanced color and graphic framework that allowed each individual brand to maintain its unique identity, creating a clean, inviting exhibit that showcased the group’s natural products and high-quality production standards to international retail buyers.