DREEM

Advertising bus stop

Advertising for DREEM, the electrical headband that helps people improve their sleep quality.

For this ad I was inspired from Morpheus in greek mythology. Since the goal of the headband is to improve sleep, and that we only dream when we are in a state of deep sleep, I used poppy flowers to represent Morpheus (the god of sleep and dreams). The woman has a dress that reminds greek style and floats as if she was in a cloud.