“Taste of Chinatown!” is a month-long Lunar New Year Festival event at the Chinatown Storytelling Center. Featuring food, drinks, cultural activities, and collaborations with local businesses and artists. With high-end events such as Chinatown Cocktail Showdown to celebrate the Lunar New Year and attract people to the centre.
Brief: For 2026, the Chinatown Storytelling Centre sought to visually elevate the event while maintaining the fun, clever, and dynamic identity that represents the brand. As a Senior Designer, I was asked to keep some ideas from last year, such as the use of illustrations, but in a new style.
I was tasked with designing the visual identity, illustrations, website, and visuals for the social media campaign.
Role: As Senior Designer, I led the creative direction of the event.
One of the elements I decided to improve to elevate the event was the use of a new serif font: Playfair Display. An elegant yet slightly playful font that will visually elevate the event.
Website design ( Squarespace) and social media assets
Main poster for the event, I created all the illustrations used
Tiles for Eventbrite and social media to announce the different events
