Visual identity for the brand “Cabrolaite”, high quality ice cream made with goat milk.
Goat’s milk is (wrongly) known for its strong taste, which was problematic for the sells of the brand.
The solution for this problem was to create a visual identity that fully assumed the origin of the milk by creating a pet for the logo. This pet allude to 2 principles : elegance and humour. Elegance for the high quality of the ice cream and humour to clarify the origin of the milk in a funny but original way
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