High-impact social media assets for the festival Light Up Chinatown! Presented by RBC, and produced by the Vancouver Chinatown Foundation, including dynamic carousels and an engaging promotional video, while strictly adhering to the festival’s brand guidelines and intricate sponsor requirements.
As the lead creative on this project, I managed the project from ideation to execution, driving it through sharp visual curation and strategic copywriting. The approach paired premium photography with intentional typography to elevate the festival’s aesthetic, while the hero video was structured to spotlight community impact and hook viewers through exclusive food collaborations.
Instagram Carousels
Background videos for “Hawkers Lane” were created with the use of AI, using photography as a reference
