My role: Creative Direction / Social Media Design / Video Production / Copywriting
Visit at: @Lightupchinatown
Year: 2026
Light Up Chinatown! Presented by RBC needed high-impact social assets to drive engagement for the annual festival. As the lead creative, I managed the project from initial ideation through final execution: directing the visual strategy, crafting carousel title copy, and ensuring strict adherence to both brand and complex sponsor guidelines. I designed dynamic social carousels combining premium photography with clean typography, generated videos through Nano Banana, and created a hero promotional video focused on community impact and exclusive food collaborations to capture audience attention.
Event photography: Rich Won, Ankit Chawla.
Instagram Carousels
Background videos for “Hawkers Lane” were created with the use of AI, using photography as a reference