Laboratoires Vendôme has been a skin expert for over 40 years, and draws on its pharmaceutical history to combine the naturally active power of plants with dermatological expertise to offer as many people as possible the perfect balance between science and nature to treat all skin problems with effectiveness and respect.

Brief : Create a new social media feed and adapt print design according to the new brand strategy. The main goal was to reassure clients about the expertise of this retail brand in dermatological skincare.

The brand usses ingredients extracted from vegetables. In order to reassure the audience about the “natural expertise” of the brand, I used their designated green as the main color for their social media, enabling coherence on the feed while posts of the different products would use mostly white with a touch of color of the product line.