My role: Art Direction / Packaging Design / Visual Identity / Brand Extension

Visit at: https://www.lepetitolivier.fr

Year: 2023

Lead the art direction for Le Petit Olivier’s first-ever Baby Care product line, expanding the brand into parent and infant care without losing its signature emphasis on natural, South of France authenticity. The goal was to reinterpret the existing brand guidelines to connect with a delicate, emotionally driven audience.

As Lead Senior Creative Designer, I established the visual identity for the line by introducing a soft, clean colour palette paired with gentle illustrations to add warmth and approachable charm. Collaborating with photographer Patrick Urvoy, I directed the overall visual tone to balance gentle, infant-focused aesthetics with the brand’s established natural heritage across all packaging and launch touchpoints.

Baby wipes and a tote bag were created for the launching event of the Baby Care line.