My role: Visual Identity / Packaging Design / Menu Design / Social Media Assets / AI imagery (Midjourney)

Year: 2023

Create a complete visual identity for New Coffee, a modern coffee shop in the city center of Avignon, France. The objective was to capture a younger target demographic (ages 20–30) to appeal to the city’s growing student population while reflecting the shop’s cheerful atmosphere and premium coffee quality.

I designed the logo and brand system, drawing inspiration from the shape of a happy customer’s smile after their first sip. I developed a warm, welcoming color palette and applied the identity across the full menu system, takeaway packaging, and digital touchpoints, including custom social media posts, stories, and icon sets.

Instagram feed New Coffee

Social media Ads. I created the visuals for a promoted social media campaign, to promote ‘New Coffee’ as a place where people can not only enjoy a coffee but also have a good time. I created the models using AI (Midjourney)

Packaging Paper cup for New coffee

Packaging design for order delivering or ‘to go’