My role: Visual Identity / Logo Design / Mascot Design / Brand Strategy

Year: 2019

Create a complete visual identity for Cabrolaite, a retail brand producing premium ice cream made exclusively with goat milk. The primary challenge was overcoming the common misconception that goat milk has an overly strong or gamey taste—a perception that was actively hindering sales.

To address this, I developed a visual strategy centered around a distinctive brand mascot for the logo that openly embraces the milk’s origin. The identity balances two core attributes: elegance to signal the ice cream’s high-end quality, and humor to communicate the goat milk base in a lighthearted, approachable way. This playful framing transformed a potential consumer hesitation into a memorable, premium brand story.