Pachamama is a handmade jewelry brand inspired by Latin American indigenous culture, especially from Venezuela. The jewels are made with recyclable materials and mixed with gold or precious stones. The goal of the brand is to give a percentage of its profits to different organisations to help preserve the Amazon rainforest.

Brief : Build a brand identity that represents with pride the indigenous origins of the brand while keeping it feminine.

To represent the indigenous culture I got inspiration from their art and face painting. One of the reasons Indigenous groups in Venezuela paint their faces is to express their connection with nature. This was my main focus to build the logo and the brand identity.

Role : Creative director

Imagery: warm light, vibrant colours. I used Midjourney (AI) to create mockups and a model that would best fit the new brand identity.

Visuals and logo – All rights reserved