New Coffee is a modern coffee shop in the city center of Avignon, France .

Brief: The brief was to create a new visual identity, aiming for a younger target audience (20-30 years old) since the city of Avignon has been attracting an increasing number of students lately. I created their logo and visual identity, with a warm palette adapted to their cheerful atmosphere and premium quality coffee. I also created their menu, packaging, and social media visuals (posts, stories, and icons). I used as inspiration the shape of a smile from a happy ustomer after enjoying a delicious coffee at the shop.

Social Media : creative propositions of Instagram posts, icons and imagery style

Social media Ads. I created the visuals for a promoted social media campaign, to promote ‘New Coffee’ as a place where people can not only enjoy a coffee but also have a good time. I created the models using AI (Midjourney)