Brief : Create the new visual identity for “La Ferme des Jovents” a goat cheese producer in the south of France. The owners wanted to keep an authentic but modern design and translate their products’ premium quality.

I took one element from the old logo, the tree, and I modernised it without losing the spirit of the enterprise: a local farm with premium products. I used a new typography, slab serif style with elegant lines that would reflect the high-end product but with angular serif terminals to reflect the work at the farm.