A strategic video campaign designed to scale the reach of Vitality: Hidden Stories through immersive storytelling.
I started and led the creative production from concept to final montage, focusing on high-engagement social formats that drive conversion through two stories carefully selected to target different audiences. The first video, ” After Dark” is about 1960s nightlife, and the second one is about racism issues that the Chinese community in Vancouver experienced during the 1960s.
Through meticulous storyboarding and rhythmic editing, the series transforms these stories into a compelling visual experience that boosts engagement, market visibility and sales.