My role: Creative Direction / Visual Identity / Illustration / UI Design
Visit at: www.tasteofchinatown.ca
Year: 2026
For 2026, the Chinatown Storytelling Centre needed to visually elevate “Taste of Chinatown!”, a month-long Lunar New Year festival featuring cultural events, local collaborations, and high-end highlights like the Chinatown Cocktail Showdown. The challenge was to modernize the festival’s look while preserving its fun, dynamic brand identity and reimagining its signature illustrative style.
As the Senior Designer leading the creative direction, I developed the event’s updated visual identity, crafted custom illustrations, and designed the website alongside the full social media campaign. The final result delivered a fresh, cohesive aesthetic that captured the festival’s energy and drove audience engagement across digital and physical touchpoints.
One of the elements I decided to improve to elevate the event was the use of a new serif font: Playfair Display. An elegant yet slightly playful font that will visually elevate the event.
Website design ( Squarespace) and social media assets
Main poster for the event, I created all the illustrations used
Tiles for Eventbrite and social media to announce the different events
Chinatown Cocktail Showdown – Video
Social media video to tease the event